Why this place
Cunha & Serra do Mar
Cunha sits high in the Serra do Mar between the Paraíba Valley and the coast. Its identity mixes renowned ceramic studios, rural food, cool-climate landscapes, trails and a strong arts calendar. For Brasilll it is especially useful because it turns the São Paulo–Paraty journey into a route rather than a simple transfer and also links naturally toward Ubatuba.
Cunha is a highland pause worth making, not simply a shortcut between São Paulo and Paraty. Its working ceramic studios have their own opening times, while lavender-growing hills, rural kitchens and the Serra do Mar form quite different days out. Book an atelier you genuinely want to see rather than racing between social-media photo stops. The village, a lavender garden and Núcleo Cunha park entrance are not walkable parts of one attraction; choose your base with the driving distances in mind.
For Atlantic Forest, the state-run Núcleo Cunha is a separate trip via the rural Paraibuna road, roughly 25–30 km from town. São Paulo’s protected-area service currently calls for advance booking and lists Wednesday–Sunday visits, 08:00–17:00; check the actual day, tickets and available trails before travelling. Rio Paraibuna is a comparatively short self-guided option; longer Rio Bonito requires a guide. Do not assume that a pleasant-looking forest photo indicates easy access, step-free paths or permission to swim.