• FIFA World Cup Brasil Official Emblem

    FIFA World Cup Brasil Official EmblemFrom the second it starts until its final dramatic moments, each FIFA World Cup™ is encapsulated by its own specific identity, a unique image that is projected around the world. An essential component of this image is obviously the Official Emblem which forms the cornerstone of the event’s brand identity. For all those involved with the tournament in the years leading up to its launch it is also a unique reference point. From the fans to the commercial affiliates and every single piece of event merchandise, this emblem symbolises the association with football’s flagship event and lives on long after it is over, logged in the bank of memories of everyone involved. The winning nation’s especially.

    The role of the Official Emblem is to provide a strong, visual representation of both the event and the host country. Though designing this can be a challenging task. As was the case at the start of the 2014 FIFA World Cup, when FIFA and the Brazil Local Organising Committee (LOC) had to consider how to characterise a nation as colourful and vibrant as Brazil – a country with a rich traditional cultural heritage, yet rapidly emerging as one of the world’s most modern and influential economies. (more…)

  • Summerville – Summer the whole year

    Summerville Beach Resort - Summer the whole yearThe Summerville Beach Resort is a four star Beach Resort situated in Pôrto das Galinhas in the northeast of Brazil and is 13 km away from Ipojuca. To establish the resort as a trip destination for who intend to enjoy the sun and the summer the advertising agency Gruponove from Recife came up with a nice idea and a low-budget solution. They created an umbrella with a gorgeous blue sky  in the inside and sent the umbrellas to several trip agencies located at the south and southeast of Brazil. If you use your umbrella on a rainy day you can still look up and see the blue sky of the Summerville Beach Resort.

  • Feel the warmth of Brasil

    Feel the warmth of BrasilBrazil is known for the warmth of its climate as well as its people. Despite all Brazil’s tourism fame in Europe, Brazil receives only over 20% of tourists from Europe. Therefore, the advertising agency Artplan from Rio de Janeiro decided to bring to Europe the main benefit of Brazil, the sun, when they most needed, in the winter. So they came up with the idea of creating a heated transit shelter. A transit shelter ad with the image of one of Brazil’s beautiful beaches, equipped with a powerful heater. They recreated Brazil’s summer during Europe’s harsh winter, making residents’ lives more enjoyable. The project was implemented in several cities in Europe and started in January 1st of 2011 in the city of Milan, Italy with already good responses. The website braziltour.com received over 86.000 pageviews while the campaign ran and an increase of 320% on the word “Brazil” in Google search engine.

  • Brazil’s president meets Prince Felipe of Spain

    Brazil's president meets Prince Felipe of SpainBrazil’s first-ever female president, Dilma Rousseff. who was voted in this weekend, has sent a message to Spain assuring the country of the importance of its investment in the Latin American nation.

    She spoke with Prince Felipe about commercial relations between the two countries in a meeting in the Brazil’s capital, Brasilia.

    During this, the first meeting with a foreign leader for Rousseff in her short history as Brazilian president, the heir to the Spanish throne handed her a letter from his father, King Juan Carlos, inviting her to visit Spain.

    They agreed that the presence of Spanish companies in Brazil was ‘positive for both countries’ and should be increased, taking advantage of the business opportunities presented by the World Cup football tournament in 2014 and Olympic games in 2016, both in Rio de Janeiro, Brazil’s largest city and former capital until Brasilia took on this status in 1960.

    They spoke about the possibilities of increasing military and defence cooperation; promoting Spanish language teaching in Brazil; Spain’s role in helping Brazil combat poverty, and job opportunities for Spanish people in Brazil.

    Prince Felipe had the chance to meet with various Spanish expatriates in Brazil before his return to Madrid.

  • Is Brazil The Number One Country In The World For Real Estate Investment?

    Is Brazil The Number One Country In The World For Real Estate Investment?According to billionaire real estate investor Sam Zell, Brazil could surpass China’s economy in 30 years. Zell, who is regarded as one of the wisest global real estate investors, has frequently touted the benefits of real estate in Brazil. The following article has more on why Zell recommends Brazil so strongly.

    World property guru Sam Zell is looking to open a real estate financing company in Brazil as record-low interest rates in Latin America’s biggest economy boost demand for alternative investments.

    Zell, who declared a couple of months ago that Brazil is the ‘number one country in the world for investments, is looking for a partner for his real estate investment company with a view to grow Brazil’s ‘still nascent’ real estate financing market.

    The company’s chief strategic officer Thomas McDonald confirmed that the move is on the cards and added that it may open its own company to provide financing to real estate developers.  (more…)

  • Brazil’s first female President elected on 1 November 2010

    Dilma Rousseff - Brazil's first female PresidentDilma Rousseff was elected the country’s first female President on 1 November as Brazilians voted strongly in favour of continuing the economic and social policies of the popular outgoing President Lula da Silva. Ms Rousseff, who will be sworn in on 1 January, is expected to continue the policies of President Lula, with emphasis on government efficiency, expanding the role of the state in some sectors such as mining, and upgrading the country’s infrastructure. She will also oversee a huge expansion of Brazil’s oil industry, following the discovery of major offshore oil fields that should make Brazil one of the world’s top 10 oil exporters.

    The Brazil economy continues to grow from strength to strength and is now larger than both Russia and India while China has become its largest trading partner. With the International Monetary Fund predicting that Brazilian GDP will grow to US$2.2 trillion next year and Brazil playing host to the World Cup in 2014 and the Olympic Games in 2016, these are exciting times for the country.