• Brazil prepares for major tourism boost

    Christ the Redeemer - Statue in Rio de JaneiroSipping a very cold beer on Rio de Janeiro’s famous Copacabana beach, it is immediately obvious that Brazil has huge potential as a tourist destination. As the city’s young and beautiful strut their stuff under the azure sky, the sea in front of you, and mountains towering behind you, Rio is a picturesque spot. Add weather seemingly sent direct from heaven by Christ the Redeemer himself, who in statue form towers above the city, and Rio should be packed full of gringos (foreigners). Instead Brazil in general remains relatively untapped as a holiday destination.

    In 2010, the number of overseas visitors to the country totalled 5.2 million, according to the United Nations World Tourism Organisation. This meant that Brazil did not even feature in the global top 10, and it was dwarfed by world number one France, 76.8 million, and number two, the US, 60 million. There are numerous reasons why Brazil remains off the main holiday map, but perhaps the biggest two are the fact it is rather a long way from Europe and the US, and a perception of high crime levels. Flavio Dino, the president of Embratur, the Brazilian Tourist Board, told the BBC Business website that running a successful 2014 World Cup, and 2016 summer Olympics in Rio, will help to more than double the number of people visiting the country by 2020.  (more…)

  • Summerville – Summer the whole year

    Summerville Beach Resort - Summer the whole yearThe Summerville Beach Resort is a four star Beach Resort situated in Pôrto das Galinhas in the northeast of Brazil and is 13 km away from Ipojuca. To establish the resort as a trip destination for who intend to enjoy the sun and the summer the advertising agency Gruponove from Recife came up with a nice idea and a low-budget solution. They created an umbrella with a gorgeous blue sky  in the inside and sent the umbrellas to several trip agencies located at the south and southeast of Brazil. If you use your umbrella on a rainy day you can still look up and see the blue sky of the Summerville Beach Resort.

  • Feel the warmth of Brasil

    Feel the warmth of BrasilBrazil is known for the warmth of its climate as well as its people. Despite all Brazil’s tourism fame in Europe, Brazil receives only over 20% of tourists from Europe. Therefore, the advertising agency Artplan from Rio de Janeiro decided to bring to Europe the main benefit of Brazil, the sun, when they most needed, in the winter. So they came up with the idea of creating a heated transit shelter. A transit shelter ad with the image of one of Brazil’s beautiful beaches, equipped with a powerful heater. They recreated Brazil’s summer during Europe’s harsh winter, making residents’ lives more enjoyable. The project was implemented in several cities in Europe and started in January 1st of 2011 in the city of Milan, Italy with already good responses. The website braziltour.com received over 86.000 pageviews while the campaign ran and an increase of 320% on the word “Brazil” in Google search engine.