• FIFA World Cup Brasil Official Emblem

    FIFA World Cup Brasil Official EmblemFrom the second it starts until its final dramatic moments, each FIFA World Cup™ is encapsulated by its own specific identity, a unique image that is projected around the world. An essential component of this image is obviously the Official Emblem which forms the cornerstone of the event’s brand identity. For all those involved with the tournament in the years leading up to its launch it is also a unique reference point. From the fans to the commercial affiliates and every single piece of event merchandise, this emblem symbolises the association with football’s flagship event and lives on long after it is over, logged in the bank of memories of everyone involved. The winning nation’s especially.

    The role of the Official Emblem is to provide a strong, visual representation of both the event and the host country. Though designing this can be a challenging task. As was the case at the start of the 2014 FIFA World Cup, when FIFA and the Brazil Local Organising Committee (LOC) had to consider how to characterise a nation as colourful and vibrant as Brazil – a country with a rich traditional cultural heritage, yet rapidly emerging as one of the world’s most modern and influential economies. (more…)

  • Summerville – Summer the whole year

    Summerville Beach Resort - Summer the whole yearThe Summerville Beach Resort is a four star Beach Resort situated in Pôrto das Galinhas in the northeast of Brazil and is 13 km away from Ipojuca. To establish the resort as a trip destination for who intend to enjoy the sun and the summer the advertising agency Gruponove from Recife came up with a nice idea and a low-budget solution. They created an umbrella with a gorgeous blue sky  in the inside and sent the umbrellas to several trip agencies located at the south and southeast of Brazil. If you use your umbrella on a rainy day you can still look up and see the blue sky of the Summerville Beach Resort.

  • Feel the warmth of Brasil

    Feel the warmth of BrasilBrazil is known for the warmth of its climate as well as its people. Despite all Brazil’s tourism fame in Europe, Brazil receives only over 20% of tourists from Europe. Therefore, the advertising agency Artplan from Rio de Janeiro decided to bring to Europe the main benefit of Brazil, the sun, when they most needed, in the winter. So they came up with the idea of creating a heated transit shelter. A transit shelter ad with the image of one of Brazil’s beautiful beaches, equipped with a powerful heater. They recreated Brazil’s summer during Europe’s harsh winter, making residents’ lives more enjoyable. The project was implemented in several cities in Europe and started in January 1st of 2011 in the city of Milan, Italy with already good responses. The website braziltour.com received over 86.000 pageviews while the campaign ran and an increase of 320% on the word “Brazil” in Google search engine.